Value Proposition - We process broilers on our farms into fresh-cooled (not frozen) Topnotch®-quality chicken meat products and sell these directly in bulk to restaurants and retailers.

Customer Segments - Restaurants and retail outlets whose customers value fresh chicken meat products.

Channels - Direct sales and delivery.

Customer Relations - We maintain regular contact with our valued customers and respond to their feedback.

Revenue Streams - We are paid by bank and cash transactions based on invoices and receipts.

Key Resources - Staff, processing facilities & equipment, power, and broiler farms.

Key Partners - Broiler farmers, Laboratories

Key Activities - Processing broilers and selling chicken meat products.

Cost Structure - 4 FTE Staff, Land, Building, Equipment, Loans and Investment, Live broilers, Transport.