Value Proposition - Our parent-stock units produce ready-to-hatch eggs of leading broiler brands on the farms itself to minimize biosecurity risks. Per cycle, 2,400 eggs are incubated for 18 days. These eggs hatched in the pen-house itself, giving hatched chicks direct access to food and water which improves gut-health, feed-conversion and animal health. 

Customer Segments - Day-old-chicks are solely produced for use in the pen-houses on the farm-site. 

Channels - Direct sales and delivery off ready-to-hatch eggs on-site to farm's pen-houses.

Customer Relations - The parent-stock unit is part of the farm and mainly maintains relationships with the franchised growers who own the pen-houses. 

Revenue Streams - Pen-house owners pay from their revenue earned on selling broilers in advance of receipt of the ready-to-hatch eggs by internal farm account transfers. 

Key Resources - Staff, parent-stock unit, power, and egg incubator. 

Key Partners - ARBOR KIP B.V.

Key Activities - Producing ready-to-hedge broiler eggs on the farm site for sale to franchisees.

Cost Structure - 2 FTE Staff, Land, Building, Equipment, Loans and Investment, Raw materials, Transport.